MAHINDRA
fast paced product Advertising
advertising in realtime
Mahindra looked to showcase 7 new tractors based on an all-new platform at the South Africa event on 15th August 2023. Targeting both local and international markets with the new range. Tasked to create a series of 3 that were part of a larger set in a super tight turnaround, using Realtime we hit all the targets and delivered an impressive set of videos. Under Engine House Collective and Imaginar I worked on the Roboja, Myoja and Proja elements from series taking the ever evolving storyboards to delivery.
The rest of the team produced some other incredible videos showcasing the extensive range of vehicles utilising cutting edge techniques with Control Rig and Virtual Cameras. The event and project was a huge success.