A great project starts with a strong narrative.

Before any edit or animation begins, time needs to be taken to consider what is the end goal of this piece of work and how do we get there. The brand style is key, and in this case Apeks provided a new set of dynamic frames to set the tone, Lively oranges and blacks with the message that this was breaking away from the old. The storyboard comes next, this with the concept is by far the most important part.

I map out the full board, the story, the beats, the micro-beats, and the final frame we’re working toward.

This gives everyone a clear, shared vision of how the piece will unfold before production time is invested.

With solid foundations in place, creative execution becomes far more effective and we can spend time exactly where it matters.