storyboard

Receiving the storyboard for this project allowed us to dive into the core of the work early on.

Imagine a dinosaur adventure park coming to life—think Jurassic Park vibes, minus Jeff Goldblum.

We quickly built the environments in Unreal Engine and blocked out the action sequences for filming, which would later be seamlessly integrated with the final plates.

Mood & concepts

CREATING THE FEELS

Concept boards are key to establishing the look and feel of each project. Allowing us to quickly experiment with how the rest of the animation will look.

GENERATIVE AI

The backgrounds for this project were created in Midjourney, before being used as background plates to create the atmosphere. Originally inspired from the Nestle Ads and some real life waterfalls. The speed for experimentation has never been better.

water challenges

Houdini came to the rescue for this project. An advanced particle simulator, it allowed the water to get us close to real-life simulations. Much experimentation was needed to get the right effect before bringing this all together in Unreal.

The white water particles were in fact a bit of a cheat though it’s hard to tell at quick glance.

An animated texture over the top of the water. Working with the time and budget available to get the project to where it needed to be.

delivery

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Kings X London Tourism Campaign