lifeline ascend

promotional videoS

The Lifeline Ascend marked APEKS deput into being a market leading reel manufacturer. As an essential tool for technical divers, this reel instills the confidence and security necessary for navigating safely through underwater environments.

My collaboration with Apeks began with a bold pitch to bring their products to life like never before. With the Lifeline Ascend as their flagship new project, I crafted a compelling storyboard from initial concepts to final delivery. Thanks to the dedicated efforts between their team and myself, the reel quickly became a sensation, selling out and amassing a backlog of orders.

Since then, my partnership with Apeks has flourished, with multiple successful projects under our belt. As an avid diver myself, I can attest to the quality of their products firsthand. It's always a pleasure to collaborate with Apeks, and I look forward to bringing more of their innovative products to life in the future.